Recap: Pubcon Paradise – Honolulu 2012
Okay, let’s start!
The first thing that comes in my mind when I think about pubcon is the big difference between american and german conferences.
I have never been in the states before, so it was my premiere and I had to notice two differences:
1. Germans are obsessed with hard facts, Americans can inspire
2. German conferences tend to announce online marketing professionals, american conferences announce everybody in marketing
I think, a lot of german speakers are afraid of speaking generally and free. They tend to underpin every message with data and hesitate to express their own opinion. That has advantages: as a professional, you can take away a lot of concrete measures and operative suggestions. The disadvantage: it can be boring. “Normal” marketing people don’t understand what you are talking about (and they don’t care, because their job is strategical, not operative) and you miss the chance to inspire and entertain your audience the way Scott Stratten did it!
Before I start my hymn of praise, let’s take a look at some of the tweets during Scott’s keynote:
One of the biggest takeaways for me was Scott’s message: everything and everybody can be awesome! There is no excuse for not being awesome instead! :)
You think, your product is boring? You say: I am just a callcentre agent, what can I do?
Scott told the history of a callcentre agent working for a pizza delivery service. This service offered the opportunity to express wishes directly via comments. One (I have to say: very funny – or very stoned :D) guy asked for putting the image of an unicorn at the top of every pizza box. An unicorn, fighting a dwarf with a sword (or something equal to that :)).
This guy received an answer by a callcentre agent who expressed his personal regrets about the technical restrictions that prevent the realization of this customer requirement. Instead, the callcentre agent himself painted an unicorn fighting a dwarf with a sword and send this picture to his likeable customer. Just AWESOME!
Scott Stratten: The Problem With QR Codes
Okay, I fell so in love with Scott’s keynote that I skipped the first day’s keynote by Terry Jones and that’s not okay. Terry did a great job describing the virtual company of his son – for me, the conference started with goosebump :)
Terry Jones: Technique Follows Technology
The Speakers I want to mention additionally because they did a great job (you SHOULD follow them!):
Michael Gray (faster than light) >>> wolf-howl.com
Aaron Shear >>> aaronshear.com/pubcon-las-vegas-2011/
Kate Morris >>> katemorris.com
Brett Tabke >>> pubcon.com
Laura Lippay >>> lauralippay.com
Michael Bonfils >>> seminternational.com
Eric Enge >>> stonetemple.com
David Wallace >>> searchrank.com/blog/
Todd Malicoat >>> stuntdubl.com/
And last but not least, my personal proposals for improvement to pubcon:
1. There has to be coffee everytime. Everytime. Please! :) Besides, I loved your answer: “Coffee? Oh, we had some yesterday!” :D
2. The food was… the food was… well. The food was.
But nevertheless: mahalo for this event, it was a blast!
Thanks to the biggest jetlag I ever had I was very early awake but now it’s time to go to the office, so thanks for reading this! I hope, I could make myself understandable :) See you!
You want to use the picture of this post? You can find it here. (760 x 570 px) A backlink to this post would be great :) Thanks!
PS: I found the picture of the unicorn here:
It was a bear, not a dwarf. Boxing gloves, no sword. As I said: jetlag… :)
Related Content: (source: pubcon.com)